How to use keywords in SEO
Published: 25 Feb 2025
Keywords are the words or phrases people type into search engines like Google to find what they need. For example, if you want to buy a new jacket, you might search for a “men’s leather jacket.” Even though it’s a few words, it’s still a keyword.
Most people outside the SEO world call these “Google searches” or “queries.” But in SEO, we call them keywords. They’re all the same thing—just different names
This approach not only boosts search engine optimization but also enhances the overall readability of your content
Table of Contents
How to start an SEO project?
Before starting an SEO project, it is important to know what your business is and what type it is and do a complete analysis of that website so that you have full knowledge then when it ranks on Google, you can compare it first and what is the difference between the first and the last and what is the opportunity of that business, how did we do it, we can do the next planning. or who ha keyword research. And first of all, we will do keyword research and who is our target audience, also we will analyze our competitors, what keywords they are using, and what work they are doing, we will get an idea from them, then after that we will also do on-page SEO, off-page SEO, technical SEO along with it. Let’s start.
What is a Keyword?
A keyword is a word or phrase that people type into search engines like Google. It’s what your content focuses on. For example, if you write about “healthy breakfast ideas,” that phrase is your keyword. Keywords help search engines understand your content and show it to the right people. Using the right keywords can bring more visitors to your website
Explain the importance of keyword research in SEO
Keyword research ensures that there is a demand for the specific keyword/topic you are writing about, which you can see in its search volume (read on to learn more about this), so if your page ranks well in Google for your target, you will receive a steady flow of highly targeted traffic to your site, increasing your sites SEO value:
Keyword research for SEO also helps identify any related topics that you should add to your blog posts or websites, so people will see you as an expert in the field.
According to Ahrefs search traffic study, almost 96.55% of all indexed page content does not receive traffic from Google:
Simply put, if the topic or blog you’re writing about has no real audience, then what’s the point of writing it:
Long tail and short tail keyword difference
- Short-Tail Keywords: Broad, 1-3 words (e.g., “shoes”). High search volume but very competitive.
- Long-Tail Keywords: Specific, 4+ words (e.g., “comfortable running shoes for women”). Lower search volume but easier to rank for and more targeted.
Short-tail brings traffic; long-tail brings quality leads. Use both for a balanced SEO strategy!
Normally it would be 3 or 3 sa, but it’s not the actual definition, but it’s wrong
SHORT TAIL KEYWORDS.
General query.
Long Tail KEYWORDS.
More specific query
What is a short-tail keyword in SEO? Should you use them?
If you want to short-tail someone searching for a topic or doing a general query, for example, someone searching for shoes, you can search for information related to shoes but you don’t have the pain to search for information related to shoes. I don’t know how to make or sell them, but women need running shoes, and sports shoes, and men do not know
So it means that when someone makes a query, it doesn’t matter if you have a general idea on a topic. Short tail keyword matlab ha a general query. Now you must understand what this means.
What is a Long-tail keyword in SEO? Should you use them?
The long tail keyword tab is used when the user or audience needs to type a keyword for a specific topic, for example:
“Best running shoes for women”
What does the user need to understand now? need shoes, need shoes,s who needs the best running shoes or who needs to buy for women?. This is the specific query that Google wants to show users.
How to use Long tail /short tail keywords
Whether you use a long tail or short tail depends on your keyword’s compaction, your keyword’s volume, and which keyword you select.
I am a very good contender for us to start reading our content. But I always remember that the competition for short tail keywords is very high and it was very difficult to rank for them.
Types Of Keywords
Intent that is based on keywords that have types.
Informational keywords
Navigational keywords
Commercial keywords
Transactional Keywords
What are Navigational keywords
I hope someone will fix the directions and the person will type “shoes for Amazon”
The person who wants to buy shoes is not on Amazon. This means that the person’s direction is fixed. This word is very important for SEO but it doesn’t work for a lot of logs. We use asy words a lot but I use my content.
What are informational keywords?
For example “to cook biryani” the user wants to know how to cook biryani.
Informational keywords can be used to write a blog
What are commercial keywords?
Commercial keywords are keywords that a user’s interest in searching for a specific product or service. For example:
“Shoes for men online”
Now we know that the user wants to buy shoes online.
What are transactional Keywords?
The card is not transactional.
Transactional keywords are keywords that show the strong intent of the user to buy or take action on a product or service for example:
“Buy Nike shoes online”
The user’s intention is clear when he or she wants to buy shoes online. In keywords, we have our content related to yours below.
What are LSI keywords?
Latent: Hidden/ unclear
Semantic: Meaning
Indexing: Google
LSI (Latent Semantic Indexing) keywords are words or phrases related to your main topic. They help search engines understand your content better. For example, if your main keyword is “Digital marketing course,” LSI keywords could be “social media course,” “Internet marketing course,” or “digital course.” Using LSI keywords makes your content more relevant and improves your chances of ranking higher on search engines. LSI Keywords is what we do with Google Search. This is what our audience, both educated and non-educated, does because of the search engine.
Singular and Plural Keywords in SEO
Singular and plural keywords are variations of the same word, like “book” (singular) and “books” (plural). In SEO, using both forms helps your content reach a wider audience. For example, someone might search for “best book” while another searches for “best books.” Including both versions ensures your content matches different search queries.
Singular and Plural Keywords (Bullet Points)
- Singular keywords: Single form of a word (e.g., “shoe”
- Plural keywords: Multiple forms of a word (e.g., “shoes”
- Using both helps match different search queries.
- Example: “recipe” (singular) and “recipes” (plural).
Conclusion:
Keywords are the heart of SEO, guiding your content to the right audience. From short-tail keywords like “shoes” to long-tail phrases like “comfortable running shoes for women,” each type has its power. Whether you’re starting an SEO project or optimizing existing content, understanding and using the right keywords can make a huge difference. Take the time to explore different keyword types—experiment with long-tail, short-tail, and LSI keywords to see what works best for your goals. Remember, the perfect keyword can turn your content into a success story. Start your SEO journey today and unlock new opportunities.
Confusion-Based FAQs on Keywords in SEO
What is a Keyword in SEO? (With Example)
A keyword in SEO is a word or phrase that people type into search engines like Google. It’s what your content focuses on, helping search engines understand and rank your page. For example, if you write a blog about “healthy breakfast ideas,” that phrase is your keyword. When someone searches for “healthy breakfast ideas,” your blog can show up in the results. Keywords are the bridge between what people search for and the content you create.
1. What are the 4 types of keywords in SEO?
The 4 main types are short-tail, long-tail, LSI, and geo-targeted keywords. Short-tail keywords are broad (e.g., “shoes”), while long-tail keywords are specific (e.g., “comfortable running shoes for women”). LSI keywords are related terms (e.g., “sneakers” for “shoes”), and geo-targeted keywords include locations (e.g., “best pizza in New York”).
2. What is a good keyword example?
A good keyword matches what people search for. For example, if you sell handmade candles, a good keyword could be “handmade soy candles” because it’s specific and relevant to your product.
3. What is the difference between long-tail and short-tail keywords?
Short-tail keywords are short and broad (e.g., “coffee”), while long-tail keywords are longer and more specific (e.g., “best coffee shops near me”). Short-tail keywords bring more traffic but are harder to rank for, while long-tail keywords bring less traffic but are easier to rank for.
4. What are singular and plural words?
Singular words refer to one thing (e.g., “book”), and plural words refer to more than one (e.g., “books”). In SEO, using both can help you match different search queries, like “recipe” and “recipes.”
5. What are LSI keywords?
LSI (Latent Semantic Indexing) keywords are words related to your main topic. For example, if your main keyword is “apple,” LSI keywords could be “fruit,” “healthy snacks,” or “vitamins.” They help search engines understand your content better.
6. How to find LSI keywords?
You can find LSI keywords using tools like Google’s “Related Searches” section, LSIGraph, or by analyzing competitor content. For example, if your main keyword is “yoga,” LSI keywords could be “yoga poses,” “yoga benefits,” or “yoga mats.”
7. What are the advantages of LSI?
- Improves Content Relevance:
- LSI keywords help search engines understand your content better, making it more relevant to user searches.
- Boosts SEO Rankings:
- Using LSI keywords can improve your chances of ranking higher on search engine results pages (SERPs).
- Enhances User Experience:
- LSI keywords make your content more natural and informative, keeping readers engaged.
- Reduces Bounce Rates:
- By matching user intent, LSI keywords help visitors find what they’re looking for, reducing the chance they’ll leave your site quickly.
- Helps Avoid Keyword Stuffing:
- LSI keywords let you use varied phrases, making your content sound natural instead of repetitive.
8. What are the disadvantages of LSI?
- ime-Consuming to Find:
- Identifying the right LSI keywords can take a lot of research and effort.
- Over-Optimization Risk:
- Using too many LSI keywords can make your content sound unnatural or spammy.
- Not a Direct Ranking Factor:
- LSI keywords help with relevance, but they don’t directly improve your rankings.
- Confusion with Synonyms:
- Sometimes, it’s hard to tell the difference between LSI keywords and simple synonyms.
- Requires Regular Updates:
- LSI trends change over time, so you need to keep updating your content.
Hi
Thanks admin, your content is very informative.
keep it up